Digital Marketing Specialist

We’re looking for a Social media marketing specialist to support our marketing and promotional activities in the UAE. This is a full-time position that needs to be filled in Dubai. Interested candidates must currently reside in the UAE for their application to be processed.

Who We Are?

At BridgeWay, we operate through two key business models: Global nurse recruitment and BPO services. Our nursing recruitment division offers two exciting pathways: the Green Card and Student Visa programs. Through the Green Card pathway, nurses join us as full-time employees, while the Student Visa program allows you to pursue a Master’s degree with 100% tuition scholarship coverage, alongside a paid internship at our facilities.

In addition to nursing recruitment, our BPO services include a wide range of offerings such as IT Support, Accounting, Timekeeping, SQL, Business Intelligence Analytics (BIA), and much more. We pride ourselves on delivering tailored solutions that meet the unique needs of our clients.

Launched in Dubai, UAE, in January 2022, BridgeWay has rapidly grown into one of the region’s most exciting success stories. What started with a small team of 16 has now blossomed into a vibrant family of over 80 passionate professionals. We’re driven by innovation, growth, and a commitment to making a difference in the healthcare and BPO industries.

Join us and be part of our journey as we continue to expand and thrive!

What You'll Do?

  • Plan, develop, and execute comprehensive digital marketing strategies across multiple platforms including websites, search engines, email, and social media.

  • Manage and update company websites (WordPress, Squarespace), ensuring functionality, SEO optimization, and strong user experience.

  • Create and manage email campaigns via Mailchimp to engage audiences and drive conversions.

  • Develop and publish high-quality digital content (blogs, web copy, social media posts) aligned with brand objectives.

  • Execute and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads to achieve maximum ROI.

  • Implement SEO strategies, including on-page, off-page, and local SEO to boost online visibility.

  • Manage restaurant listings on Zomato, Noon, Careem, and Talabat, ensuring accuracy, optimization, and promotional updates.

  • Utilize Marketing CRM systems to manage customer data, track leads, and implement targeted campaigns.

  • Monitor, analyze, and report on campaign performance across all channels, using insights to optimize strategies.

  • Stay updated on the latest digital marketing trends, tools, and industry best practices.

What are we looking for?

  • Bachelor’s degree in marketing, Communications, Business, or a related field.

  • Minimum 3 years of proven experience as a Digital Marketing Specialist or similar role.

  • Hands-on expertise in WordPress, Squarespace, Mailchimp, Google Ads, Meta Ads, LinkedIn Ads, SEO, Local SEO, and Marketing CRMs.

  • Experience managing restaurant listings on Noon, Careem, and Talabat.

  • Strong content writing and copywriting skills, with the ability to adapt messaging across platforms.

  • Working knowledge of graphic design tools such as Canva or Photoshop.

  • Solid understanding of digital analytics, lead generation, and branding strategies.

  • Excellent communication, problem-solving, and project management skills.

Benefits

At BridgeWay, we believe in taking care of our team, and we’re proud to offer a range of benefits that contribute to a fulfilling and rewarding work experience:

  1. Medical Insurance to ensure your well-being is prioritized.

  2. Work Visa to help you establish your career with us.

  3. The opportunity to work in an international, diverse, and inclusive environment, where different perspectives are celebrated.

  4. Enjoy a complimentary daily meal at our fine dining restaurant, "It's Good for Something" in Dubai Healthcare City, because we believe great food makes for a great day.

  5. Gold & Blue Bucks Reward System - We reward and appreciate your hard work through our unique Gold & Blue Bucks system, recognizing outstanding contributions and achievements.

  6. Annual leave in line with our company policy to help you recharge and enjoy your time off.

What's it like to work at BridgeWay?

At BridgeWay, we’re passionate about creating a workplace where you can grow, excel, and truly be yourself. We’re committed to empowering you to reach your full potential by fostering a culture of inclusivity, collaboration, and continuous development. Our company values are the foundation of everything we do, ensuring that every team member feels safe, respected, and supported.

BridgeWay is proud to be an equal-opportunity employer. Whether you are an experienced professional, a recent graduate, or someone re-entering the workforce after a break, we invite you to apply and bring your unique skills and perspectives to our team. We celebrate diversity in all its forms, embracing unique backgrounds, experiences, and perspectives. Our zero-tolerance policy towards discrimination, bigotry, and hate is part of our commitment to building a workplace where everyone feels they truly belong.

If you’re passionate about making an impact and excited about the opportunity to contribute to a thriving, inclusive company, we’d love to hear from you. 

Apply today and be part of a team we can all be proud of!

DISCLAIMER

The BridgeWay Firm FZ-LLC does not charge any fees to applicants or job seekers for recruitment, employment placement, or job opportunities. All recruitment and employment services provided by our company are free of charge to candidates, in full compliance with the laws and regulations of the United Arab Emirates, including MOHRE directives. Any individual or agency requesting payment on behalf of our firm for job placement is acting fraudulently and without authorization.

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